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		<title>Creative Briefs: Your Map to Message Success</title>
		<description>Comments for Creative Briefs: Your Map to Message Success at http://www.lyrishq.com , comment 0 to 2 out of 2 comments</description>
		<link>http://www.lyrishq.com</link>
		<lastBuildDate>Thu, 18 Mar 2010 10:14:01 +0100</lastBuildDate>
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			<title>Thumbs up!</title>
			<link>http://www.lyrishq.com/index.php/Email-Marketing/Creative-Briefs-Your-Map-to-Message-Success.html#pc_83</link>
			<description>Very well explained.  - vandna</description>
			<pubDate>Mon, 01 Dec 2008 14:03:18 +0100</pubDate>
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			<title>Great Article!</title>
			<link>http://www.lyrishq.com/index.php/Email-Marketing/Creative-Briefs-Your-Map-to-Message-Success.html#pc_40</link>
			<description>Again, great article! So many skip this crucial step in order to meet a tight deadline, even when the consequences are generally lower response rates. An e-mail, like anything else, is only as good as the planning that goes into it.  - Jacob</description>
			<pubDate>Tue, 15 Jul 2008 19:19:07 +0100</pubDate>
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