Comments for 10 Ways to Engage Newsletter Readers at http://www.lyrishq.com , comment 0 to 2 out of 2 comments http://www.lyrishq.com Sun, 14 Mar 2010 23:54:42 +0100 FeedCreator 1.7.2 http://www.lyrishq.com/index.php/Email-Marketing/10-Ways-to-Engage-Newsletter-Readers.html#pc_29 Swrakan, I completely agree that spammers use "social engineering" tactics (usually in subject lines) to get their messages opened and trick readers into taking actions, but that really wasn't the point of this column. Instead, I was focusing on ways to engage readers to keep the "digital dialogue" moving and inspire discussion, like the conversation we are having now. Email has the potential to be much more than a one sided conversation and increasing reader engagement means providing more opportunities within the message than simply "click here". Not every action in an email has to lead to a purchase, keeping the audience engaged means providing value that makes readers want to keep opening the next message, and responding. - Stefan Pollard Tue, 24 Jun 2008 20:34:38 +0100 http://www.lyrishq.com/index.php/Email-Marketing/10-Ways-to-Engage-Newsletter-Readers.html#pc_27 I don't think all these advices mean anything anymore. You can try to be enthusiastic as you wish with Join me, Come to us, Become this and that - all that is already tried by spammers and auto-learned in Bayesian filters. Basically if you do it - you are just copying the spammers. - Swrakan Tue, 24 Jun 2008 18:35:22 +0100