Comments for Making Smart Marketing Decisions in a No-Budget No-Man's-Land at http://www.lyrishq.com , comment 0 to 1 out of 1 comments http://www.lyrishq.com Sat, 13 Mar 2010 14:54:03 +0100 FeedCreator 1.7.2 http://www.lyrishq.com/index.php/Integrated-Marketing/Making-Smart-Marketing-Decisions-in-a-No-Budget-No-Man-s-Land.html#pc_103 Blaine - this was a great read to start the 2009 New Year. I have copied my post found on LinkedIn - under the LyrisHQ Discussion Group. Join today if you would like to contribute. [From LinkedIn] After reviewing Blaine Mathieu's LyrisHQ.com past blog post from December 18th this morning, I can't seem to shake the fact that marketing strategy will shift in 2009. I agree with his idea that companies must adopt a flexible and measurable marketing strategy. This strategy provides three main benefits: Lead times: Focus on tactics you can execute in days, not weeks or months. That means print ads, webinars, trade shows and even online banner ads that generally require you to make commitments and ramp up creative months in advance might get less focus. The ability to change on a dime: Long-term contracts that limit your ability to react to your new budgetary realities are out. Tactics that let you easily dial your spend up or down at will are in. Measurability: You need to know – and be able to produce hard data on – what each tactic you're investing in is returning in terms of leads and sales. As the Director of User Experience at Lyris, I have a bias in writing the following statement - I believe that customers in 2009 will adopt and/or demand a flexible product pricing model from their internet marketing vendors. Let me know if you believe that you can feel a shift coming. - Chris Adams Fri, 02 Jan 2009 07:34:30 +0100