Comments for Email-Deliverability Trouble Spots at http://www.lyrishq.com , comment 0 to 2 out of 2 comments http://www.lyrishq.com Sun, 14 Mar 2010 23:48:15 +0100 FeedCreator 1.7.2 http://www.lyrishq.com/index.php/Email-Marketing/Email-Deliverability-Trouble-Spots.html#pc_289 Thank you for your feedback, to address this issue marketers often send an offer or content that encourages engagement that requires downloading images or clicking a link. Within the Lyris solution clicking a link counts like an open, providing positive feedback for your records, regards. David - David Fowler Mon, 06 Jul 2009 12:55:03 +0100 http://www.lyrishq.com/index.php/Email-Marketing/Email-Deliverability-Trouble-Spots.html#pc_281 Thanks for this useful and practical guide. I found the resource about re-opting-in non-responding subscribers very useful too. Having taken a first pass at identifying subscribers who have never opened or clicked inside our newsletters, it's clear that we were well overdue for a clean out. As a direct consequence, our open rate has rocketed because, as a percentage of the total of live subscribers, it's now a much higher proportion. We've now scheduled a regular tidy-up to re-opt-in non responders. BUT .. I see the possibility of annoying subscribers who do actually open our newsletters by reading the text-only versions, or blocking images in html emails - like the vast majority do automatically by default. Unless I'm missing something, there's no way of knowing if these subscribers are actually opening our newsletters. The last thing I want to do is annoy happy subscribers just because I can't detect them opening our newsletter. Any tips on how to handle this? - Martin Dell Thu, 02 Jul 2009 07:45:53 +0100