Comments for Permission Email Marketing: "Permission" is Not Optional at http://www.lyrishq.com , comment 0 to 11 out of 11 comments http://www.lyrishq.com Thu, 18 Mar 2010 04:55:51 +0100 FeedCreator 1.7.2 http://www.lyrishq.com/index.php/Email-Marketing/Permission-Email-Marketing-Permission-is-Not-Optional.html#pc_428 Hi Alice, In response to your question about how to opt in your existing client base, please read this week's feature article "http://lyrishq.lyris.com/index.php/Email-Marketing/Converting-Customers-Into-Email-Subscribers.html" here on LyrisHQ.Lyris.com. - Lori A. Gariepy Fri, 13 Nov 2009 09:59:45 +0100 http://www.lyrishq.com/index.php/Email-Marketing/Permission-Email-Marketing-Permission-is-Not-Optional.html#pc_423 How would you suggest going about getting existing client base to OPT IN to our Newsletters or Promotional Mailers? Is it legit to send an Email with something enticing for free if they sign up to our promotional emailers? - Ailce Fri, 30 Oct 2009 01:51:08 +0100 http://www.lyrishq.com/index.php/Email-Marketing/Permission-Email-Marketing-Permission-is-Not-Optional.html#pc_306 Thank you for your comments. If you have never mailed to these receipiants before then you must establish permission (preferences) from your initial email. I would reccomend that you send an "opt-in request" to this file requesting permission to continue future email outreach Do not include any form of commercial content in your initial outreach. The downside to this excercise is you will loose a certain amount of addresses (folks who dont want your to communicate with them) but the upside is you will obtain a fully engaged permission based list to send future communication too. Let me know if that helps, good luck! - David Fowler Thu, 23 Jul 2009 10:21:55 +0100 http://www.lyrishq.com/index.php/Email-Marketing/Permission-Email-Marketing-Permission-is-Not-Optional.html#pc_298 I am responsible for implementing an email campaign to our client database comprising of approximately 875 active clients as well as 50 potential clients. We would like to begin emailing them reports, newsletters, contests, etc. and I would like to know if we require their permission to do so. I am designing a going green marketing mailer requesting their email addresses and contact names within the organization. Would this be enough to use as permission? Also, since over 800 are existing clients, do I have to include an opt-out within the email? Please advise. Thank You - MaryAnn Messina Wed, 22 Jul 2009 12:15:38 +0100 http://www.lyrishq.com/index.php/Email-Marketing/Permission-Email-Marketing-Permission-is-Not-Optional.html#pc_224 Those are really nice. I like the way you used in your article. Unfortunately, I’m not creative enough to come up with a third for you right now… but I’ll think about it! Thanks for the valuable information. - Kinexus Internet Ltd Thu, 07 May 2009 22:47:10 +0100 http://www.lyrishq.com/index.php/Email-Marketing/Permission-Email-Marketing-Permission-is-Not-Optional.html#pc_123 Do you think there should be any difference between B2B and B2C approaches? As a consumer, I hate SPAM because it is usually so WIDE of the mark. As a businessman, I appreciate some "SPAM" (I don't even consider it spam) that alerts me to something. Consider this: you send me an email...Would I like to subscribe to your PICO PROJECTOR newsletter. OK, that's SPAM and I say, "No Thank you." OR...you send me an email about your PICO PROJECTOR with photo and I see what it is (I didnt know what it was in your text and it's one thing to be interested and another thing to sign up for year long subscription for something I just want to buy ONCE) and I think, "Great. Needed that. I'll buy it. thanks for calling it to my attention." In short, I will be devil's advocate here and say that PERMISSION MARKETING (a la CONSUMER RULES) has screwed up B2B marketing. Very different conditions... - Bob Snyder Tue, 20 Jan 2009 07:15:59 +0100 http://www.lyrishq.com/index.php/Email-Marketing/Permission-Email-Marketing-Permission-is-Not-Optional.html#pc_118 Permission email should bring higher interest as it becomes a decission to accept further emails. New networkers may not know the difference until they have bothered someone willing to let them know people don't like their "spam." The other frustrating process is getting off the email list once you are on. Please make it easy for others to STOP if the want to stop. - Michael Mon, 19 Jan 2009 15:39:45 +0100 http://www.lyrishq.com/index.php/Email-Marketing/Permission-Email-Marketing-Permission-is-Not-Optional.html#pc_111 Permission is not only effective but it also puts up a good face for the marketer / company as not being "pushy". Also, I agree that by asking for permission you 'involve' the recepient and get him or her to 'acknowledge' an interest in the offering. Yes, Permission is the proof of the pudding that separates an 'email blast' from an effective and 'response-generating email balst' . The statistics from the two , can tell a whole different story . - Deepica Sarma Wed, 14 Jan 2009 20:10:27 +0100 http://www.lyrishq.com/index.php/Email-Marketing/Permission-Email-Marketing-Permission-is-Not-Optional.html#pc_110 I have read the comments on the permission base email marketing and it all makes alot of sense. Myself and partner own a small publishing company and over the years have always relied on direct mailings. over the years the reply has gone down and expense has increased. We have gone to email marketing and all this being new to us we have found it pretty difficult but have made alot of improvements. One thing we are looking to do is start building an opt in list however we don't know where to start? Can anyone help or make a recomendation of blogs or materials to read on how to create an optin list off of cold emails??? Please help this maybe just what we need to stay in business. Chris - Chris Malone Tue, 13 Jan 2009 09:29:59 +0100 http://www.lyrishq.com/index.php/Email-Marketing/Permission-Email-Marketing-Permission-is-Not-Optional.html#pc_109 I couldn't agree with you more. Establishing and following industry best practices is what differentiates professional Interactive Marketing from general Marketing. - Lisa Russell Sun, 11 Jan 2009 17:31:49 +0100 http://www.lyrishq.com/index.php/Email-Marketing/Permission-Email-Marketing-Permission-is-Not-Optional.html#pc_107 Correct! To begin with - I've confidently typed my email address into the field above because I trust that I won't be bombarded by non-solicited materials. Idealistic, I know, but that is what some of us must be in order to allow this fantastic tool of marketing - the web - to work to everybody's advantage. My company conducts direct marketing campaigns for a select number of clients and we are continuously at war with them for demanding that all recipients provide advance permission or - at the very least, get first rejection messages BEFORE advertising is sent. But that's to be expected; what makes it all the more hard is the internal fights I have gotten into with some players who should really know better - but I will keep at it. And so should you - keep the lessons and arguments running, that is, and feel free to call on some of us for help in winning these arguments! - Simon Kaheru Sat, 10 Jan 2009 15:09:09 +0100