Comments for Average Email Click-Through Rate at http://lyrishq.lyris.com , comment 0 to 4 out of 4 comments http://lyrishq.lyris.com Sun, 14 Mar 2010 23:58:32 +0100 FeedCreator 1.7.2 http://lyrishq.lyris.com/index.php/Email-Marketing/Average-Email-Click-Through-Rate.html#pc_316 Hi Amanda, Yes, generally speaking that is the correct math. However, as mentioned in the article above, "many companies calculate and report email CTRs differently - using total versus unique clicks." If you're using the http://www.lyris.com/solutions/lyris-hq/email-marketing/, open and click-through rates are calculated based on unique opens and unique clicks as a percentage of the total number of messages successfully delivered (i.e. total # of messages sent minus the total # bounced). Here are the equations: Open Rate = Unique Opens/Emails Delivered (Sent – Bounced) Click-Through Rate = Unique Clicks/Emails Delivered (Sent – Bounced) For further clarification, please refer to our http://www.lyrishq.com/component/option,com_glossary/Itemid,104/ for definitions of "open rate" and "click-through rate". I also recommend reading the article "http://www.lyrishq.com/Email-Marketing/Click-to-Open-Rate-A-Better-Metric.html" - Lori A. Gariepy Tue, 28 Jul 2009 09:42:35 +0100 http://lyrishq.lyris.com/index.php/Email-Marketing/Average-Email-Click-Through-Rate.html#pc_314 Guys - dumb question. I need to check my math. I mail 1000 emails 100 get opened 10 get a linked clicked on Does that mean my open rate is 10% (100/1000) and that my click thur rate is 1% (10/1000)? - Amanda Sat, 25 Jul 2009 07:07:07 +0100 http://lyrishq.lyris.com/index.php/Email-Marketing/Average-Email-Click-Through-Rate.html#pc_163 Sheryl, unfortunately, we don't know of any statistics that are that granular. There are simply too many variables that could affect click-through rate: whether it's a house list or a third-party list; how relevant the banner/banner offer is to the audience; how well-designed the newsletter creative is, etc. In your case, what I would suggest is benchmarking and testing to determine what's most effective for you. At a high level, you could start by looking at your click-through rates for the banner and newsletter in question for the last 3-6 campaigns. That gives you a window into its historical performance. Then, you can try systematically changing things to see what will boost clicks over and above what you traditionally receive. For example, on your next time out, try split-testing to see which banner position is most effective. Send half your list a version with the banner on the right side, and half with the banner below the fold, and see which drives the most clicks. - Anita Taylor, Editor of Inside Lyris HQ Fri, 13 Mar 2009 10:55:43 +0100 http://lyrishq.lyris.com/index.php/Email-Marketing/Average-Email-Click-Through-Rate.html#pc_159 Hi. Do you hve any statistics on what the click through rates would be for a banner ad that is embedded in a BTC newsletter? I'm looking for rates below the fold and in on the right hand side of the page. Thanks! - Sheryl Benjamin Thu, 12 Mar 2009 14:28:29 +0100