Lyris HQ Blog Posts & Articles http://www.lyrishq.com Sat, 13 Mar 2010 03:00:20 +0100 FeedCreator 1.7.2 http://www.lyrishq.com/index.php/Blog/Use-Email-+-Social-Sharing-to-Grow-Your-List-Relevance-Engagement-ROI.html Social sharing is a tactic that allows email recipients to share email content on popular social networks and other social media sites. You've likely seen examples of this in the forward to a friend feature in an email or the placement of social network icons (from Twitter or... Thu, 11 Mar 2010 08:38:00 +0100 http://www.lyrishq.com/index.php/Email-Marketing/10-Trends-That-Will-Make-or-Break-Your-Email-Marketing-ROI-in-2010.html For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight, sales are sluggish, inboxes are overstuffed, and competitive noise is at an all time high, how can email marketers deliver better results in 2010? Thu, 11 Mar 2010 00:00:00 +0100 http://www.lyrishq.com/index.php/Blog/Blacklist-operators-wheres-the-communication.html Someone referred to me recently as an email deliverability veteran , and my daughter pointed out the other day that I have just passed half way to 90. I'm not sure how to feel about all of this - but something I do feel very strongly about is communication... Mon, 08 Mar 2010 07:19:25 +0100 http://www.lyrishq.com/index.php/Blog/So-much-marketing-opportunity-so-little-time.html The current marketing communications landscape is full of opportunity - social media, mobile and email marketing offer more versatility in communication than ever before, and every day more organisations are finding new ways to exploit tri-messaging communication techniques to forge closer relationships with their customers and stakeholders. Thu, 04 Mar 2010 06:05:33 +0100 http://www.lyrishq.com/index.php/Email-Marketing/Diseased-email-addresses-and-how-to-prune-them.html Here's how to tell if your email list has the winter blahs: * Your opt-ins are growing, but your email open and click-through rates are plummeting faster. * You bounce more email every time you send. * More than half of your list hasn't opened or acted on a single... Wed, 03 Mar 2010 09:58:09 +0100