Lyris HQ Blog Posts & Articles http://lyrishq.lyris.com Tue, 09 Feb 2010 04:39:36 +0100 FeedCreator 1.7.2 http://lyrishq.lyris.com/index.php/Blog/Digital-Marketing-Learning-from-Scratch.html Are you moving from print advertising to digital advertising or just starting out in digital marketing? If so, you are tasked with learning loads of new information. So where do you go to learn about digital marketing strategies? Here are some suggestions. Mon, 08 Feb 2010 06:30:00 +0100 http://lyrishq.lyris.com/index.php/Blog/Should-you-use-a-confirmation-email-Pros-and-cons.html I’m always asked why we should use a double opt in when people subscribe to receive email communications. Here in Lyris full service we strongly recommend having a double opt in subscription process. The main reason is because it provides email marketers the opportunity to develop an inbox relationship and... Thu, 04 Feb 2010 06:00:00 +0100 http://lyrishq.lyris.com/index.php/Blog/Going-Global-How-the-weak-U.S.-economy-can-be-an-email-marketing-opportunity.html The once powerful U.S. dollar has a bit of a dark cloud over it these days. But for U.S. companies, there’s a silver lining around that dark cloud. Because of the exchange rate, American-made products have increased in popularity. And for email marketers, that leads to opportunity. Mon, 01 Feb 2010 06:00:00 +0100 http://lyrishq.lyris.com/index.php/Web-Analytics/Turning-Data-into-Dollars.html Let's face it: in today's challenging economy, online marketers don't have the time or resources to waste on programs that don't deliver results. Performance expectations are higher than ever. But the most commonly used marketing metrics aren't enough to create a roadmap for improvement. Fri, 29 Jan 2010 06:00:00 +0100 http://lyrishq.lyris.com/index.php/Blog/Online-Marketing-Leader-Lyris-Declines-Opportunity-to-Run-Super-Bowl-Commercial-in-2010.html The power of email marketing combined with other online channels trumps ‘big bang’ approaches Thu, 28 Jan 2010 11:57:49 +0100