| Email Marketing |
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Not Testing for Deliverability?! I'm Speechless
By Lindsay Kloepping |
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At a recent conference, I talked to many email marketers who were shockingly unfamiliar with deliverability testing. I thought deliverability testing was a given at most companies, since deliverability tools have long been widely available. Nope. Apparently, a lot of you aren't there yet. So here's a crash course on how to do deliverability testing. It's easier than you think. |
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Previous Email-Marketing Article:
Email Preheaders Work, So Make Them Work For You |
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| Search Marketing |
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Why We're Content with the Google Content Network
By Dane Christensen |
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Over the past few years, many search gurus advised their clients to avoid the Google Content Network. Heck, we even dished out that advice … but now we're officially eating our words. We've recently been able to produce a high volume of conversions at a relatively low cost using the once-derided content network – and we recommend that you give it a second look. |
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Previous Search-Marketing Article:
Improve Site SEO With Four Quick Wins |
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| Eye on ROI |
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Go Beyond the Click-Through and Boost Conversions
By Dan Miller and Jack Diego |
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Most marketers tend to focus on the campaign click-through as if it is the be-all and end-all of success. But in reality, the click-through simply whisks visitors onto your site, where the hard work really begins. What happens between the moment visitors arrive and the moment they either convert or leave? Here's how to optimize email and PPC conversion paths so your tactics pay off past the click-through. |
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Previous Eye on ROI Article:
Does Arm's-Length Integration Frustrate You? |
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| Lyris Web 2.0 |
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