| Email Marketing |
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Preview Pane Design: 7 Real-World Examples
By Andrew Robinson |
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One of the best ways to learn about effective design is by actually seeing the design in action. In this article, we'll show you seven real-world examples of the good, the bad, and the ugly when it comes to preview pane design, highlighting both preview pane pitfalls and successes. Consider these samples as you work to improve your recipients' own preview pane experience, as well as your open and click-through rates. |
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Previous Email-Marketing Article:
Target Your Best Customers With RFM Segmentation |
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| Search Marketing |
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Prune Your Content Campaigns and Bear More Fruit
By Dane Christensen |
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For years the Google Content Network has been viewed with suspicion by many online marketers. The reputation was not undeserved. In the first few years of its operation, the Content Network--that vast array of “Ads by Google” (i.e., AdSense ads) scattered across every conceivable kind of site on the Web--was a dim shadow of its more illustrious counterpart, the Google Search Network. Oh, you could get the clicks, but it was pretty clear that the quality of those clicks didn’t stack up. |
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Previous Search-Marketing Article:
SEO Listings That Stand Out on Results Pages |
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| Eye on ROI |
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Enhancing Email with Social Media: Q&A with Lyris and You?
By Erick Mott |
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Email and social media integration is a hot topic among today’s marketers and business executives. As companies look towards integrating the two channels they are left with countless questions about where to start and what to do. To that end, more than 3,000 people registered for our recent July 28th webinar, Enhance Your E-mail with Social Media Marketing. While hosts Ken Magill (Chief Marketer), Karen McNaughton (In-Touch Survey Systems) and Blaine Mathieu (Lyris) did their best to address them all – there were simply too many questions to answer in one session. |
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Previous Eye on ROI Article:
Four New Marketing Realities to Live By |
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| Ask Lyris |
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What are the top 3 mistakes to avoid when integrating email and social media?
By Erick Mott |
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| Answer: There’s no doubt that email marketing and social media enjoy a positive, symbiotic relationship. Email marketing is a proven, cost effective outbound messaging tool, and social media is becoming a highly scalable outbound and inbound messaging tool – all made easily consumable and sharable "on-the-go" with laptops and mobile phones. |
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Previous Ask Lyris Article:
How do I Avoid Sending Re-opt-in Messages to Engaged Readers? |
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| Lyris Web 2.0 |
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