| Email Marketing |
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Four Guaranteed Ways to Trash Your Reputation
By David Fowler |
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Remember when ISPs used to determine which email was spam based on message content, like using "free" in the subject line? These days, they pay more attention to who you are than to what you say. Building up your sender reputation takes time and effort, but destroying it can happen in the blink of an eye. Here are four common ways to get banished from the inbox. |
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Previous Email-Marketing Article:
Email Design No-Nos Your Designer May Not Know |
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| Integrated Marketing |
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Integrated Marketing Communications Has Evolved
By Erick Mott |
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Generally speaking, integrated marketing communications (IMC) – as defined just a few years ago – is the coordination of a variety of promotional vehicles and tactics (e.g. Web, email marketing, search, print, broadcast advertising, public relations, direct marketing, onsite promotions, etc.) and multiple stages in a campaign to help ensure that marketing messages are consistently received and acted upon by the greatest number of people in target market segments. |
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Previous Integrated-Marketing Article:
Deliver Double the Leads at Half the Cost – Even in 2009 |
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| Search Marketing |
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Bid Management: When to Test and When to Sculpt
By Dane Christensen |
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Overwhelmed by bid management? You're not alone. If you're running dozens, hundreds or thousands of keywords, it's hard to get the right position for the right price. You might even be tempted to test an endless number of variables. Don't do it! Try an approach that combines the power of scientific testing and the art of on-the-fly decision-making: Test, then sculpt. |
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Previous Search-Marketing Article:
Generating Keywords from the Inside Out |
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