| Email Marketing |
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Email Design No-Nos Your Designer May Not Know
By Anita M. Taylor |
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Graphic designers are experts for a reason: through training and experience, they've developed an eye for what looks great. But knowing what looks great and knowing what works great are two different things. Many designers are unfamiliar with the quirks and limitations of email, and it's your job to steer them away from five common email-design mistakes. |
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Previous Email Marketing Article:
Email-Marketing Tips for a Down Economy |
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| Integrated Marketing |
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Deliver Double the Leads at Half the Cost
– Even in 2009
By Cathi O'Sullivan |
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At recent budget meetings, the Lyris marketing team made a bold prediction. We declared that we could generate twice the number of high-quality leads in 2009, with a budget identical to what we had last year. Why were we so confident? Because we'd spent six months putting serious science behind our lead-generation efforts – and here's how you can, too. |
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Previous Integrated Marketing Article:
Making Smart Marketing Decisions in a No-Budget No-Man's-Land |
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| Search Marketing |
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Generating Keywords from the Inside Out
By Dane Christensen |
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The boss is asking you to ramp up the pay-per-click campaigns and drive more conversions, but the search-marketing budget is staying exactly where it is. What do you do? Apply this inside-out approach to generating lots of lucrative, long-tail keywords that are more likely to convert than more generic terms. |
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Previous Search Marketing Article:
The 10 Most Common Ways to Waste a Lot of Money on PPC |
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| Ask Lyris |
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Should I purchase an email list?
By Erick Mott |
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Question: Our company struggles with building a proper opt-in email list. Do you recommend purchasing opt-in email lists? If so, are there reputable vendors that you can recommend? We are just getting started, and I'd like to do this right. |
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Previous Ask Lyris Article:
Is my Google Quality Score Better or Worse Than Average? |
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| Lyris Web 2.0 |
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Connect and Converse With Lyris |
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