| Email Marketing |
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Privacy Lessons Learned from Tagged
By David Fowler |
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One thing that we have learned over the past several years in the online marketing channel is that as our technical space matures we begin to see companies aggressively leveraging the marketing opportunities that these new technologies offer. The explosion of social networking sites and the possibilities that this delivery channel offers is a giant carrot to the marketing professional. Building a client base through "individual networks" is a clear path for a company to hit the ground running, and in some cases see immediate returns on their marketing investments.
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Previous Email Marketing Article:
Measuring Engagement: Go Beyond Email Opens and Clicks |
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| Eye On ROI |
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Which Goes Better with Email: Mobile or Social?
By Blaine Mathieu |
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Some email marketers see the rise of social media and mobile communications as a threat to email's dominance. Not so! Each channel can integrate with your email marketing program to expand its reach and ROI. But, which channel should you choose? You could opt to spread your messages via social media - Facebook, MySpace, Twitter, LinkedIn and other social networks. Or, should you first add mobile marketing and optimize your email messages for viewing on mobile devices?
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Previous Eye On ROI Article:
Email, Social and Mobile - An Opportunity to Maximize your Message |
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| Search Marketing |
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4 Ways to Use SEM to Improve your Email Campaigns
By J.D. Peterson |
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Sure, search marketing can help you reach out to potential customers beyond your current opt-in list. It can also serve as an introduction for your brand, and helps build credibility and trust with your target audience. But for many email marketers, getting started in the world of search marketing can seem to be an overwhelming and monumental task. Never fear - we've put together four can't miss tips on making your search marketing pay off for your email marketing and beyond. |
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Previous Search Marketing Article:
Three Things Marketers Must Know about the Twitter/Google Deal |
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| Ask Lyris |
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What is a Harvested Email Address?
By David Fowler |
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Question: What is the definition of a "harvested" email address, and what are the best practices and laws that govern how they should and should not be used in email marketing?
Answer: A harvested email address is an address that is collected manually or by automated means from a Web site, is stolen or otherwise obtained without permission.
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Previous Ask Lyris Article:
What is CAN-SPAM and how does it apply to email marketers? |
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| Lyris Web 2.0 |
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