| Email Marketing |
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Target Your Best Customers With RFM Segmentation
By Emily Chen |
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There's a predictive modeling and segmentation technique that can dramatically improve email click-throughs and conversions. It's called RFM, and direct marketers have been using it for years to identify their best customers and send them special, tailored offers. Learn how it works and start applying it to your email campaigns. |
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Previous Email-Marketing Article:
Email-Deliverability Trouble Spots |
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| Search Marketing |
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SEO Listings That Stand Out on Results Pages
By Jeff Jones |
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In SEO, it's easy to obsess about getting Web pages to rank high in organic search results. But when your listings actually appear, it's just as important to give users a compelling reason to click. Optimize three key page elements to make your listings stand out in search engine results pages. |
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Previous Search-Marketing Article:
SEM Bad Guy Caught in the Act |
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| Eye on ROI |
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Four New Marketing Realities to Live By
By Blaine Mathieu |
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When it comes to this recession, Microsoft CEO Steve Ballmer says it best: "Maybe we should think of today as normal … as opposed [to] today as the tough times, and yesterday as normal." The pre-2007 economy is gone for years, and some elements might be gone for good. And that means that we must all adapt to four new, here-to-stay marketing realities. |
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Previous Eye on ROI Article:
Measure Social-Media Efforts to Grow Revenue, Lists and Leads |
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| Ask Lyris |
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How do I Avoid Sending Re-opt-in Messages to Engaged Readers?
By David Fowler |
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| Question: Given the number of subscribers who are not counted as opens because they read the text-only version of our newsletter or because images are blocked in the HTML version, how do I avoid annoying happy subscribers with a re-opt-in message when they are, in fact, reading our newsletter? |
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Previous Ask Lyris Article:
Does Hidden Text In An Email Raise The Spam Score? |
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| Lyris Web 2.0 |
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