| Email Marketing |
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Email-Deliverability Trouble Spots
By David Fowler |
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Spam traps and spam complaints are two of the most glaring indicators that an email marketer may not be legitimate, and they can quickly convince ISPs to evict you from the inbox. Learn how to sidestep these email-deliverability trouble spots and protect your sender reputation. |
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Previous Email-Marketing Article:
Mobile Marketing – Jump in Now for Holiday Jingle |
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| Search Marketing |
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SEM Bad Guy Caught in the Act
By Andres Galdames |
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With a bit of detective work, you can spot domains that send you useless and irrelevant search traffic. And occasionally, you can nab a bad guy, like the dude we nicknamed Ivan the Terrible. He tried to rip us off for over 10,000 fraudulent clicks. Find out how we caught him. |
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Previous Search-Marketing Article:
Is Automatic Matching a Mismatch? |
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| Eye on ROI |
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Measure Social-Media Efforts to Grow Revenue, Lists and Leads
By Dan Miller |
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Despite the trendiness of social-media channels such as Facebook and Twitter, a whopping question lingers: Does marketing on these sites drive revenue or other measurable results? Learn how to treat your social-media forays as more traditional marketing campaigns, so you can begin to muscle through the hype and establish a baseline of concrete results. |
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Previous Eye on ROI Article:
How Marketers Can Tweet Their Companies to Success |
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| Tell Lyris |
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What Do You Think of This Newsletter?
By Anita M. Taylor |
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In honor of Inside Lyris HQ's first anniversary, we'd like to know what you think of this newsletter.
Would you recommend it to a colleague? Are the articles useful? What kinds of topics would help you do your job better?
Tell us what you need, and we'll do our best to oblige. And as a thank you for completing the survey, we'll give you one of our newest, most popular how-to guides, Stellar Subject Lines: 10 Rules that Get Results.
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Previous Article:
Now You Can Tap into Twitter with Lyris HQ |
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