| Email Marketing |
|
Email Preheaders Work, So Make Them Work For You
By Anita M. Taylor |
|
 |
|
Email pundits are oohing and aahing about the power of "preheaders" or "snippet text" to boost opens and click-throughs. But a casual trip through my inbox revealed that very few companies are using them, even though they're relatively simple to implement. Is it because you've never heard of them, don't know why they matter or don't know how easy it is to get them right? |
|
|
|
Previous Email-Marketing Article:
Four Guaranteed Ways to Trash Your Reputation |
 |
| Integrated Marketing |
|
Does Arm's-Length Integration Frustrate You?
By Sean Ryan |
|
 |
|
Look on any marketing vendor's Web site, and they crow about how integrated they are. But what they call integration, I call "arm's length integration": completely separate applications that use application programming interface (API) calls to exchange finite data. It's as if the applications are standing at arm's length, close enough to be civil and polite, but not close enough to really lend a helping hand. |
|
|
|
Previous Integrated-Marketing Article:
Integrated Marketing Communications Has Evolved |
|
| Search Marketing |
|
Improve Site SEO With Four Quick Wins
By Jeff Jones |
|
 |
|
Need a quick win today? When it comes to getting impressive (and fast) SEO results, a little on-site work goes a long way, and even small tweaks to your site's content and structure can garner impressive and long-lasting returns. By following these four simple tips, you can make sure that you're giving the search engines the best possible chance of finding – and positively ranking – your site. |
|
|
|
Previous Search-Marketing Article:
Bid Management: When to Test and When to Sculpt |
|
| Ask Lyris |
|
Will the word "free" cause my email to automatically go into the junk folder?
By David Fowler |
|
Question: Do certain words within an email, such as "free," cause the email to automatically go into the junk folder? |
|
|
|
Previous Ask Lyris Article:
Are You Implying That we Shouldn't use Graphics or Navigation? |
|
|
|
 |
| Lyris Web 2.0 |
 |
 |
|
|
|
|
|
|
| Connect and converse with Lyris: |
 |
 |
 |
|
|
|
 |
|
|
