| Email Marketing |
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Mobile Marketing – Jump in Now for Holiday Jingle
By Brennan Carlson |
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Early November, that peak time for sending holiday email campaigns, is already around the corner if you're thinking about adding text messaging to your email mix. It takes time to plan your mobile-marketing strategy, time to set up the technology and most importantly, time to build your list. Don't wait till fall, or you might fall short at the cash register. |
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Previous Email-Marketing Article:
Not Testing for Deliverability?! I'm Speechless |
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| Search Marketing |
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Is Automatic Matching a Mismatch?
By Dane Christensen |
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Have you experimented with Google AdWords Automatic Matching? Google bills it as a way to bid on relevant keywords that you may have overlooked. We have a different view. It's a good supplementary tool if you've already done solid keyword-discovery research, but it's a potential hazard if you haven't. |
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Previous Search-Marketing Article:
Why We're Content with the Google Content Network |
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| Eye on ROI |
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How Marketers Can Tweet Their Companies to Success
By Erick Mott |
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Twitter, the micro-blogging phenomenon, is shaking up the messaging world with its ability to carry short, punchy blurbs to thousands of people. It's also an excellent way to listen in on what customers, prospects and influencers are saying about your brand. Are you leveraging these insights to help drive your company's success? |
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Previous Eye on ROI Article:
Go Beyond the Click-Through and Boost Conversions |
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| Lyris News |
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Now You Can Tap into Twitter with Lyris HQ
By Anita M. Taylor |
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| This month, Lyris added a new Twitter feed to its Lyris HQ Internet-marketing suite that lets you track real-time tweets about your brand. Now you can share your email content on 10 of the most popular social-networking sites, measure how much Web traffic you're getting from social networks and tune in to what the market says about you. |
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Previous Ask Lyris Article:
Does Hidden Text In An Email Raise The Spam Score? |
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| Lyris Web 2.0 |
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