| Email Marketing |
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Email List Segmentation Starts with "Welcome!"
By Andrew Robinson |
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Welcoming recipients to your mailing list isn't just polite - it's potentially lucrative. And there's no time like the welcome program to gather important demographic and preference information from your visitors. But what information should you capture, when is the right time to ask for it, and what do you do with it once you have it? |
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Previous Email Marketing Article:
Need to Grow Your Email List? Play It Safe, Smart and Slower |
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| Eye On ROI |
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For Best Results, Integrate Your Email & CRM Databases
By Lindsay Kloepping |
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What's the one thing you can do this year that will have the biggest impact on both your sales and marketing teams? The answer is simple: stop working in a silo and start integrating your sales and marketing resources. By synchronizing your email marketing data with your customer relationship management system, you'll be improving communication, customer relations and company efficiency. |
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Previous Speak Up! Article:
The Integrated Online Digital Interactive Marketplace. What? |
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| Search Marketing |
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Five Methods to Expand Your Keyword Footprint
By Dane Christensen |
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It's generally agreed that long-tail keywords produce higher quality traffic at a lower cost. While it's a great theory, by its very nature long-tail keyword traffic is scattered across a vast landscape of countless possibilities. So the question is how do you generate the extensive list of long-tail keywords and phrases needed to build a significant amount of quality traffic? |
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Previous Search Marketing Article:
Benchmark Your Way to Organic Search Success: 5 Tips |
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| Ask Lyris |
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How do I monitor and improve my company's online reputation?
By David Fowler |
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| Answer: Online reputation is one's personal, professional, business or industry reputation as represented by the content across all types of online media. You can monitor this by using any number of available online reputation management tools - easily found by doing a simple search for "online reputation" on the Web... |
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Previous Ask Lyris Article:
What is the connection between search engine marketing and email deliverability? |
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| Lyris Web 2.0 |
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