Email Marketing
25 Tips to Tune Up Your Email
In a recent Optimization article, we challenged you to think differently about the way you run your email program, whether to correct some problems, or find a better way to connect with and get great returns from your subscribers.
You don't need to launch a major overhaul, either. However, you can always find ways to do things better. Now is the time to test some of those assumptions we talked about earlier, just not when you're deep into November and frantic about poor results.
We pulled together a list of 25 simple tests you can apply now to all aspects of your email program: message design, content and format; the way you promote your email program on your Web site and other places; sending frequency; and new channels to distribute messages.
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About Lyris HQ
"When ADOTAS took [Lyris HQ™] for a test drive, the desktop-like interface was easy to navigate and tightly integrated – with lots of shiny bells and whistles that would make scheduling and launching campaigns – and analyzing their performance – a snap."
Lyris HQ consolidates email marketing, deliverability analytics, Web analytics, PPC bid management and Web content management into one convenient, single sign-on portal - starting at just $299/month!
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Integrated Marketing
Integrated Marketing: It's Not as Scary as it Seems
By Blaine Mathieu
 There are many projects we think we should take on, but don't because they seem too daunting: cleaning out the garage, losing fifteen pounds or taking an integrated-marketing approach.
I'm not talking about the integrated marketing of yore, which meant ensuring that all media told the same story. The new integrated marketing does that and more: It also provides an end-to-end view of the entire marketing process, and insight into which campaigns and tactics drive the highest return on investment.
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Web Analytics
Segment Yourself Free:
Let Go of a Stale Reporting Mindset
By Dan Miller
 Using Web analytics just to churn out reports for management is like driving a Porsche in bumper-to-bumper traffic. You're not putting the pedal to the metal and using it for all it's worth.
If you want to start improving your marketing campaigns, I encourage you to do more than just compile data on the number of visitors and conversions. Instead, think about where those visitors came from, what they actually did on your site and why they did it.
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Ask Lyris
Yahoo! Speaks on Spam Complaints and Blocks
Recently, two of Yahoo!'s email experts pulled back the curtain a little on how the email giant handles spam. Ryan Knight, Yahoo! Mail community manager, and Mark Risher, anti-abuse product manager (aka anti-spam czar), answered questions from both individual users and bulk senders in a Yahoo! Mail Workshop session.
Below is a question from a commercial email sender (edited slightly for grammar, length and clarity) and the Yahoo! team's answer.
Question: What are your recommendations for handling blocks due to complaint volume, since feedback-loop requests are not accepted at the moment?
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Lyris News