| Email Marketing |
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Need to Grow Your Email List?
Play It Safe, Smart and Slower
By David Fowler |
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Greetings, my fellow email marketers, and welcome to another round of "You Bet Your Email Life!" In this episode, contestants answer the perennial question: "What's the best way to grow my email database before the holiday shopping season starts?" |
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Previous Email-Marketing Article:
Preview Pane Design: 7 Real-World Examples |
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| Search Marketing |
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Benchmark Your Way to Organic Search Success:
5 Tips
By Andres Galdames |
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"Is my bounce rate too high?" "Is it good that only 15% of my traffic arrives via non-branded keyword searches?" "What metrics do I need to be paying the most attention to?" Benchmarking gives definitive answers to questions like those above. And while performing regular benchmarking of your organic search metrics offers a great way to determine the success of your efforts, knowing where to get started with the benchmarking process leaves some marketers confused. |
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Previous Search-Marketing Article:
Prune Your Content Campaigns and Bear More Fruit |
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| Speak Up! |
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The Integrated Online Digital Interactive Marketplace.
- What?
By Blaine Mathieu |
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You are reading this newsletter because you are a professional in a certain market space. As a marketing professional you probably care about areas such as email marketing, search marketing, mobile marketing, social media, Web analytics, and Web site optimization among others. We can all agree that these are some of the fastest growing, highest ROI, most measurable and rapidly changing elements of the marketing industry today. |
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Previous Eye on ROI Article:
Enhancing Email with Social Media: Q&A with Lyris and You? |
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| Ask Lyris |
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What is the connection between search engine marketing and email deliverability?
By David Fowler |
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| Answer: Your search engine marketing campaigns can have a significant impact on your online reputation and email deliverability. For better or worse, everything that is associated with your company and domain is trackable in the online world. Because search engines rely heavily on relevance in order to serve up organic and paid ads, your online reputation expands every minute of every day. |
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Previous Ask Lyris Article:
The top 3 mistakes to avoid when integrating email and social media |
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| Lyris Web 2.0 |
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| Connect and converse with Lyris: |
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