Inside Lyris HQ
April 2009 Newsletter

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Email Marketing:
Not Testing for Deliverability?! I'm Speechless
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By Lindsay Kloepping 

At a recent conference, I talked to many email marketers who were shockingly unfamiliar with deliverability testing. I thought deliverability testing was a given at most companies, since deliverability tools have long been widely available. Nope. Apparently, a lot of you aren't there yet. So here's a crash course on how to do deliverability testing. It's easier than you think.

Read it here:
http://www.lyrishq.com/content/view/553/96/

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Webinar:
Mobile Marketing – How to Start
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Mobile marketing is on the rise for good reason. Learn how to get started and how to integrate mobile with your other marketing channels.

Date: Thursday, May 14
Time: 1 pm ET/10 am PT
Duration: 1 hour

Register for Webinar:
https://cc.readytalk.com/r/148bxdjzglt90

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Search Marketing:
Why We're Content with the Google Content Network
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By Dane Christensen

Over the past few years, many search gurus advised their clients to avoid the Google Content Network. Heck, we even dished out that advice … but now we're officially eating our words. We've recently been able to produce a high volume of conversions at a relatively low cost using the once-derided content network – and we recommend that you give it a second look.

Read it here:
http://www.lyrishq.com/content/view/554/96/

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Eye on ROI:
Go Beyond the Click-Through and Boost Conversions
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By Dan Miller and Jack Diego

Most marketers tend to focus on the campaign click-through as if it is the be-all and end-all of success. But in reality, the click-through simply whisks visitors onto your site, where the hard work really begins. What happens between the moment visitors arrive and the moment they either convert or leave? Here's how to optimize email and PPC conversion paths so your tactics pay off past the click-through.

Read it here:
http://www.lyrishq.com/content/view/555/96/

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Ask Lyris:
Does Hidden Text In An Email Raise The Spam Score?
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By Anita M. Taylor

Question: In last month's article, Email Preheaders Work, So Make Them Work For You, you advocated putting a small piece of hidden text in the email. Won't that add to the overall spam score?

Read it here:
http://www.lyrishq.com/content/view/556/97/

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About Lyris HQ
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Lyris HQ combines email marketing, deliverability tools, content creation, Web analytics, search marketing and mobile marketing into one integrated, hosted solution.

Request Demo:
http://www.lyris.com/lunar/lyrishq-demo.aspx?source=RequestDemo

Free Related Resources:
http://www.lyris.com/lunar/798-inside-lyrishq.aspx?source=apr09monthly

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