Inside Lyris HQ - Mobile Version

Inside Lyris HQ
August 2008 Newsletter

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Integrated Marketing:
Growing ROI on a
Shrinking Budget
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It's too soon to tell whether
the economic hallmark of
2008 is recession or fear of
one.

In either case, reducing
expenses remains a top
priority and, chances are,
marketing is the first stop on
the cutback express. The
wisdom of scaling back
marketing in an uncertain
economy is worthy of another
discussion (for instance,
conventional wisdom is that
companies need to boost
marketing budgets, not
reduce them, in tough times).

Read it here:
http://www.lyrishq.com/content/view/386/96/

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Email Marketing:
Four Common Assumptions
Masquerading as Best
Practices
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"Your mileage may vary."

You hear that qualifier
whenever carmakers boast
about their high-mileage cars.
It also applies to the advice
you hear from all the email
experts (me included) who
publish articles, newsletters,
white papers and slide shows,
and give presentations and
workshops.

Read it here:
http://www.lyrishq.com/content/view/383/96

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Web Analytics:
Using Web Analytics
to Fine-Tune Email
Campaigns
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Your Web-analytics solution
is likely providing copious
detail about customer and
prospect behavior, such as
number of unique visitors,
site-navigation patterns and
top entry pages. But are you
using it to shed light on how
well email-marketing
campaigns are performing?

Read it here:
http://www.lyrishq.com/content/view/396/96/

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Ask Lyris:
Is my Google Quality Score
Better or Worse Than
Average?
=================
Question: How do I know if
my Google Quality Score is
better or worse than average?
And what can I do about it?

Read it here:
http://www.lyrishq.com/content/view/397/97/

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Email Admin Center
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Lyris, Inc.
6401 Hollis Street
Suite 125
Emeryville, CA 94608

Tel: 888-GO-LYRIS
(888-465-9747)