Inside Lyris HQ
December 2008 Newsletter

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Email Marketing:
Email-Marketing Tips for a
Down Economy
=================
It's an open secret that email
marketing is the highest ROI
tool at a marketer's disposal. It's
more cost-effective than direct-
mail, paid search and a wide
array of other tactics. So it's no
surprise that email is seeing
even more action than usual
now that the economy's officially
in recession and marketing
budgets are flat or decreasing.
Here are a few tips on what to
do – and what not to do
– with your email
program.

Read it here:
http://www.lyrishq.com/content/view/475/96/

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Webinar
Delivering in a Downturn:
How Online Marketing is
Ripe for the Times
=================
This webinar by the American
Marketing Association and Lyris
details how to be proactive,
agile and ready for change
during these tough times.

Date: Thursday, Jan. 15
Time: 1 pm ET/ 10 am PT
Duration: 1 hour

Register for Webinar:
https://cc.readytalk.com/r/syjiiglj6sqk

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Integrated Marketing:
Making Smart Marketing
Decisions in a
No-Budget No-Man's-Land
=================
You only need to glance at a
newspaper headline or catch 30
seconds of CNN news to realize
that we are in one of the most
challenging economic times in
recent history. As the CMO of
Lyris, I've had to tackle the
same tough issues you're facing
at your own businesses, and my
company is looking to me to
make the smartest marketing
decisions during this tough time.
The one thing that I keep
reminding myself of, even when
times seem stressful, is how
good we have it from a
measurability perspective.

Read it here:
http://www.lyrishq.com/content/view/476/96/

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Search Marketing:
The 10 Most Common Ways
to Waste a Lot of Money
on PPC
=================
Over the past few years of
working with many clients to
understand how effective their
pay-per-click campaigns are
(and often figuring out how to
get them to perform better), I
have compiled my top 10 list of
ways that many marketers blow
their budgets on PPC.

Read it here:
http://www.lyrishq.com/content/view/472/1/

=================
Seasons Greetings:
Thank you for Reading
our Newsletter
=================
One of the joys of the holiday
season is the opportunity to say
thank you and to wish you the
very best. We hope the new
year will bring you and your
loved ones cheer, good health
and much prosperity.

View our holiday card:
http://www.lyris.com/2008/wintercard/working-out.html

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About Lyris HQ
=================
Lyris HQ combines email
marketing, Web analytics,
landing-page creation and PPC
bid management into one
integrated, hosted solution.

Request demo:
http://www.lyris.com/lunar/lyrishq-demo.aspx?source=RequestDemo

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Email Admin Center
=================
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Lyris, Inc.
6401 Hollis Street
Suite 125
Emeryville, CA 94608

Tel: 888-GO-LYRIS
(888-465-9747)

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Lyris, Inc.
All Rights Reserved