Inside Lyris HQ
December 2009 Newsletter

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Email Marketing:
Preview Pane Design:
7 Real-World Examples
=================
One of the best ways to learn
about effective email design
is by actually seeing the design
in action. In this article, we'll
show you seven real-world
examples of the good, the bad,
and the ugly when it comes to
email preview pane design,
highlighting both email preview
pane pitfalls and successes.
Consider these samples as you
work to improve your recipients'
own preview pane experience,
as well as your open and
click-through rates.

Read it here:
http://lyrishq.lyris.com/index.php/
Email-Marketing/Preview-Pane-
Design-7-Real-World-Examples.html

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10 Trends That Will Make or
Break Your Email ROI in 2010
=================
Leverage the latest trends in email
marketing - engagement, analytics,
automation, as well as social,
mobile and search - to jump-start
your revenue for 2010.

Register for Webinar:
https://cc.readytalk.com/r/2a5wdeflnjuf

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Eye On ROI:
Four New Marketing Realities to Live By
=================
When it comes to this recession,
Microsoft CEO Steve Ballmer says
it best: "Maybe we should think of
today as normal ... as opposed
[to] today as the tough times, and
yesterday as normal." The pre-2007
economy is gone for years, and some
elements might be gone for good.
And that means that marketers must
adapt to four new, here-to-stay realities.

Read it here:
http://lyrishq.lyris.com/index.php/
Integrated-Marketing/Four-New-
Marketing-Realities-to-Live-By.html

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SEM Bad Guy Caught in the Act
=================
With a bit of detective work, you
can spot domains that send you
useless and irrelevant search
traffic. And occasionally, you can
nab a bad guy, like the dude we
nicknamed Ivan the Terrible.
He tried to rip us off for over 10,000
fraudulent clicks. Find out how we
caught him.

Read it here:
http://lyrishq.lyris.com/index.php/
SEO/SEM/SEM-Bad-Guy-Caugh
t-in-the-Act.html

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Ask Lyris:
Will the word "free" cause my
email to end up in the junk folder?
=================
Question: Would certain words
within an email, such as "free,"
cause my email to automatically
go into the junk folder?

Answer: Words like "free" don't
have the same weight they used to.

Read it here:
http://lyrishq.lyris.com/index.php
/Email-Marketing-FAQ/Will-the-word
-free-cause-my-email-to-automatically
-go-into-the-junk-folder.html

=================
About Lyris HQ
=================
Lyris HQ is the all-in-one online
marketing solution that integrates
email marketing with search,
social, and mobile channels,
enhanced by embedded deliverability
and Web analytics. It provides
actionable insights to help online
marketers make intelligent decisions
and improve results.

Request Demo:
http://www.lyris.com/lunar/lyrishq-demo.aspx?source=RequestDemo

Take Product Tour:
http://www.lyris.com/media2/swf/tour/overview.html