Inside Lyris HQ - Mobile Version

Inside Lyris HQ
February 2009 Newsletter

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Email Marketing:
Four Guaranteed Ways to
Trash Your Reputation
=================
Remember when ISPs used to
determine which email was
spam based on message
content, like using "free" in
the subject line? These days,
they pay more attention to
who you are than to what
you say. Building up your
sender reputation takes time
and effort, but destroying it
can happen in the blink of an
eye. Here are four common
ways to get banished from
the inbox.

Read it here:
http://www.lyrishq.com/content/view/514/96/

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Webinar:
The Future of
E-mail Marketing
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In the midst of a recession,
e-mail marketing is emerging
as a branding machine and
operational life-saver. Find
out how e-mail marketing
has changed.

Date: Thursday, March 12
Time: 1 pm ET/ 10 am PT
Duration: 1 hour

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Integrated Marketing:
Integrated Marketing
Communications Has
Evolved
=================
Generally speaking,
integrated marketing
communications (IMC) – as
defined just a few years ago
– is the coordination of a
variety of promotional
vehicles and tactics (e.g.
Web, email marketing,
search, print, broadcast
advertising, public relations,
direct marketing, onsite
promotions, etc.) and
multiple stages in a campaign
to help ensure that
marketing messages are
consistently received and
acted upon by the greatest
number of people in target
market segments.

Read it here:
http://www.lyrishq.com/content/view/515/96/

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Search Marketing:
Bid Management: When to
Test and When to Sculpt
=================
Overwhelmed by bid
management? You're not
alone. If you're running
dozens, hundreds or
thousands of keywords, it's
hard to get the right position
for the right price. You might
even be tempted to test an
endless number of variables.
Don't do it! Try an approach
that combines the power of
scientific testing and the art
of on-the-fly decision-
making: Test, then sculpt.

Read it here:
http://www.lyrishq.com/content/view/516/1/

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Ask Lyris:
Are You Implying That
we Shouldn't use
Graphics or Navigation?
=================
Question: Your January
article, "Email Design No-Nos
Your Designer May Not
Know" seemed a bit extreme
to me. Are you implying that
email marketers shouldn't
use graphics or navigation in
their email messages?

Read it here:
http://www.lyrishq.com/content/view/517/97/

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About Lyris HQ
=================
Lyris HQ combines
email marketing,
deliverability tools, content
creation, Web analytics,
search marketing and mobile
marketing into one
integrated, hosted solution.

Request Demo:
http://www.lyris.com/lunar/lyrishq-demo.aspx?source=RequestDemo

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Email Admin Center
=================
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Lyris, Inc.
6401 Hollis Street
Suite 125
Emeryville, CA 94608

Tel: 888-GO-LYRIS
(888-465-9747)