Inside Lyris HQ
January 2009 Newsletter

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Email Marketing:
Email Design No-Nos Your
Designer May Not Know
=================
Graphic designers are experts
for a reason: through training
and experience, they've
developed an eye for what looks
great. But knowing what looks
great and knowing what works
great are two different things.
Many designers are unfamiliar
with the quirks and limitations of
email, and it's your job to steer
them away from five common
email-design mistakes.

Read it here:
http://www.lyrishq.com/content/view/490/96/

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On-Demand Webinar:
Improve Email Deliverability
=================
Learn new and different
ways to improve your email
deliverability in this
40-minute, on-demand
webinar.

Replay Webinar:
http://www.lyris.com/lunar/webinar-480-b.aspx?source=jan09offer

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Integrated Marketing:
Deliver Double the Leads
at Half the Cost –
Even in 2009
=================
At recent budget meetings, the
Lyris marketing team made a
bold prediction. We declared
that we could generate twice the
number of high-quality leads in
2009, with a budget identical to
what we had last year. Why
were we so confident? Because
we'd spent six months putting
serious science behind our lead-
generation efforts – and here's
how you can, too.

Read it here:
http://www.lyrishq.com/content/view/491/96/

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Search Marketing:
Generating Keywords
From the Inside Out
=================
The boss is asking you to ramp
up the pay-per-click campaigns
and drive more conversions, but
the search-marketing budget is
staying exactly where it is. What
do you do? Apply this inside-out
approach to generating lots of
lucrative, long-tail keywords that
are more likely to convert than
more generic terms.

Read it here:
http://www.lyrishq.com/content/view/492/1/

=================
Ask Lyris:
Should I Purchase
an Email List?
=================
Question: Our company
struggles with building a proper
opt-in email list. Do you
recommend purchasing opt-in
email lists? If so, are there
reputable vendors that you can
recommend? We are just
getting started, and I'd like to do
this right.

Read it here:
http://www.lyrishq.com/content/view/489/97/

=================
About Lyris HQ
=================
Lyris HQ combines email
marketing, Web analytics,
landing-page creation and PPC
bid management into one
integrated, hosted solution.

Request Demo:
http://www.lyris.com/lunar/lyrishq-demo.aspx?source=RequestDemo

Free Related Resources:
http://www.lyris.com/lunar/798-inside-lyrishq.aspx?source=jan09monthly

=================
Email Admin Center
=================
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Lyris, Inc.
6401 Hollis Street
Suite 125
Emeryville, CA 94608

Tel: 888-GO-LYRIS
(888-465-9747)

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Lyris, Inc.
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