There's a predictive modeling and segmentation technique that can dramatically improve email click-throughs and conversions. It's called RFM, and direct marketers have been using it for years to identify their best customers and send them special, tailored offers. Learn how it works and start applying it to your email campaigns.

Read it here:
http://www.lyrishq.com/Email-Marketing/Target-Your-Best-Customers-With-RFM-Segmentation.html

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Email Deliverability Webinar:
What's New, What's True
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Get all of your email deliverability questions answered, including best practices, spam laws, feedback loops, permission methods & more.

Date: Tuesday, August 18
Time: 1 pm ET/10 am PT
Duration: 1 hour

Register for Webinar:
http://event.on24.com/r.htm?e=156613&s=1&k=F5BCEC91320A4ECF960601CAE110303F&partnerref=newsletter

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Search Marketing:
SEO Listings That Stand Out on Results Pages
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By Jeff Jones

In SEO, it's easy to obsess about getting Web pages to rank high in organic search results. But when your listings actually appear, it's just as important to give users a compelling reason to click. Optimize three key page elements to make your listings stand out in search engine results pages.

Read it here:
http://www.lyrishq.com/SEO/SEM/SEO-Listings-That-Stand-Out-on-Results-Pages.html

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Eye on ROI:
Four New Marketing Realities to Live By
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By Blaine Mathieu

When it comes to this recession, Microsoft CEO Steve Ballmer says it best: "Maybe we should think of today as normal … as opposed [to] today as the tough times, and yesterday as normal." The pre-2007 economy is gone for years, and some elements might be gone for good. And that means that we must all adapt to four new, here-to-stay marketing realities.

Read it here:
http://www.lyrishq.com/Integrated-Marketing/Four-New-Marketing-Realities-to-Live-By.html

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Ask Lyris:
How do I Avoid Sending Re-opt-in Messages to Engaged Readers?
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By David Fowler

Question: Given the number of subscribers who are not counted as opens because they read the text-only version of our newsletter or because images are blocked in the HTML version, how do I avoid annoying happy subscribers with a re-opt-in message when they are, in fact, reading our newsletter?