Inside Lyris HQ Mobile Text Version: June 2008

Inside Lyris HQ
June 2008 Newsletter

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Integrated Marketing:
How Marketing
Automation Works in the
Real World
=================

In my last article, we
spent some time talking
about marketing
automation, and the
ways that businesses
might benefit from
investing in an
automated solution.
Today, let's follow
a piece of data through
the marketing
automation cycle so
that we can see how it
works in a real-world
situation - and how it
might work for your
business.

Read it here:
http://www.lyrishq.com/content/view/225/1/

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Email Marketing:
Power Up Your
Snippet Text
=================

The most important real
estate in your email
message is the first
one readers see when
your message pops into
their inboxes. This
article explains what
snippets are, why
they're important and
how to use them to
further induce
subscribers to open
your messages.

Read it here:
http://www.lyrishq.com/content/view/92/43/

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Web Analytics:
What is a Visitor
Anyway?
=================

What is a Web site
visitor? "Surely you're
joking," we hear you
say. "Of course, a
'visitor' is somebody
who comes to your site,
surfs around a bit, and
leaves. That is a
visitor...right?" Ah,
if only it were that
simple.

Read it here:
http://www.lyrishq.com/content/view/183/44/

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Ask Lyris:
What's a Search-Engine
Friendly URL?
=================

Question: I keep
hearing that "search
engine friendly URLs"
make a big difference
when it comes to
getting your site
placed higher in
nonpaid search results.
Is this true? And what
exactly is a search
engine friendly URL?

Read it here:
http://www.lyrishq.com/content/view/269/85/

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Lyris, Inc.
6401 Hollis Street
Suite 125
Emeryville, CA 94608
Tel: 888-GO-LYRIS
(888-465-9747)