Inside Lyris HQ
March 2009 Newsletter
=================
Email Marketing:
Email Preheaders Work,
So Make Them Work
For You
=================
Email pundits are oohing and
aahing about the power of
"preheaders" or "snippet text"
to boost opens and click-
throughs. But a casual trip
through my inbox revealed
that very few companies are
using them, even though
they're relatively simple to
implement. Is it because
you've never heard of them,
don't know why they matter
or don't know how easy it is
to get them right?
Read it here:
http://www.lyrishq.com/content/view/535/96/
=================
Webinar:
Email Testing
and Measurement
=================
Struggling to improve ROI?
Use testing and measurement
to generate better results from
each email campaign.
Date: Thursday, April 16
Time: 1 pm ET/ 10 am PT
Duration: 1 hour
Register for Webinar:
http://video.webcasts.com/events/haym003/30219/index.jsp?adid=LS3
=================
Integrated Marketing:
Does Arm's-Length
Integration Frustrate You?
=================
Look on any marketing
vendor's Web site, and they
crow about how integrated
they are. But what they call
integration, I call "arm's
length integration":
completely separate
applications that use
application programming
interface (API) calls to
exchange finite data. It's as if
the applications are standing
at arm's length, close enough
to be civil and polite, but not
close enough to really lend a
helping hand.
Read it here:
http://www.lyrishq.com/content/view/536/96/
=================
Search Marketing:
Improve Site SEO With
Four Quick Wins
=================
Need a quick win today?
When it comes to getting
impressive (and fast) SEO
results, a little on-site work
goes a long way, and even
small tweaks to your site's
content and structure can
garner impressive and long-
lasting returns. By following
these four simple tips, you
can make sure that you're
giving the search engines the
best possible chance of
finding – and positively
ranking – your site.
Read it here:
http://www.lyrishq.com/content/view/537/1/
=================
Ask Lyris:
Will the word "free" cause
my email to automatically go
into the junk folder?
=================
Question: Do certain words
within an email, such as
"free," cause the email to
automatically go into the junk
folder?
Read it here:
http://www.lyrishq.com/content/view/538/97/
=================
About Lyris HQ
=================
Lyris HQ combines
email marketing,
deliverability tools, content
creation, Web analytics,
search marketing and mobile
marketing into one
integrated, hosted solution.
Request Demo:
http://www.lyris.com/lunar/lyrishq-demo.aspx?source=RequestDemo
Free Related Resources:
http://www.lyris.com/lunar/798-inside-lyrishq.aspx?source=mar09monthly
=================
Email Admin Center
=================
To unsubscribe, email us at:
mailto:inside-lyris-hq@lyrishq.com?subject=unsubscribe
Lyris, Inc.
6401 Hollis Street
Suite 125
Emeryville, CA 94608
Tel: 888-GO-LYRIS
(888-465-9747)
Copyright 2001-2009
Lyris, Inc.
All Rights Reserved