Inside Lyris HQ
May 2009 Newsletter
=================
Email Marketing:
Mobile Marketing – Jump in Now for Holiday Jingle
=================
By Brennan Carlson
Early November, that peak time for sending holiday email campaigns, is already around the corner if you're thinking about adding text messaging to your email mix. It takes time to plan your mobile-marketing strategy, time to set up the technology and most importantly, time to build your list. Don't wait till fall, or you might fall short at the cash register.
Read it here:
http://www.lyrishq.com/content/view/571/96/
=================
Webinar:
Social Media Marketing & Email
=================
Social-media marketing and email marketing work more powerfully together than alone. Learn how to start your social program.
Date: Wednesday, June 17
Time: 1 pm ET/10 am PT
Duration: 1 hour
Register for Webinar:
https://lyris.webex.com/lyris/onstage/g.php?d=806171177&t=a&SourceId=003
=================
Search Marketing:
Is Automatic Matching a Mismatch?
=================
By Dane Christensen
Have you experimented with Google AdWords Automatic Matching? Google bills it as a way to bid on relevant keywords that you may have overlooked. We have a different view. It's a good supplementary tool if you've already done solid keyword-discovery research, but it's a potential hazard if you haven't.
Read it here:
http://www.lyrishq.com/content/view/572/96/
=================
Eye on ROI:
How Marketers Can Tweet Their Companies to Success
=================
By Erick Mott
Twitter, the micro-blogging phenomenon, is shaking up the messaging world with its ability to carry short, punchy blurbs to thousands of people. It's also an excellent way to listen in on what customers, prospects and influencers are saying about your brand. Are you leveraging these insights to help drive your company's success?
Read it here:
http://www.lyrishq.com/content/view/573/96/
=================
Lyris News:
Now You Can Tap into Twitter with Lyris HQ
=================
By Anita M. Taylor
This month, Lyris added a new Twitter feed to its Lyris HQ Internet-marketing suite that lets you track real-time tweets about your brand. Now you can share your email content on 10 of the most popular social-networking sites, measure how much Web traffic you're getting from social networks and tune in to what the market says about you.
Recent press coverage:
http://www.bizreport.com/2009/05/lyris_tool_helps_marketers_tap_power_of_twitter.html
=================
About Lyris HQ
=================
Lyris HQ combines email marketing, deliverability tools, content creation, Web analytics, search marketing and mobile marketing into one integrated, hosted solution.
Request Demo:
http://www.lyris.com/lunar/lyrishq-demo.aspx?source=RequestDemo
Free Related Resources:
http://www.lyris.com/lunar/798-inside-lyrishq.aspx?source=may09monthly
=================
Lyris Web 2.0
Connect and Converse With Lyris
=================
Twitter: http://www.twitter.com/lyris
Facebook: http://www.facebook.com/pages/Lyris-Inc/55773815258?ref=mf
LinkedIn: http://www.linkedin.com/e/gis/1547537
=================
Email Admin Center
=================
To unsubscribe, email us at:
mailto:inside-lyris-hq@lyrishq.com?subject=unsubscribe
Lyris, Inc.
6401 Hollis Street
Suite 125
Emeryville, CA 94608
Tel: 888-GO-LYRIS
(888-465-9747)
Copyright 2001-2009
Lyris, Inc.
All Rights Reserved