When it comes to measuring how engaged your audience is, your email open and clickthrough rates are the best way to gauge their level of interest, right? Not necessarily. If you're only looking at email metrics, you're not getting a true picture of how your marketing efforts are performing. Measuring audience engagement can have an impact on your future campaigns...and your bottom line. Follow this step-by-step guide to improving the way you measure just how interested your audience really is.

Read it here:
http://lyrishq.lyris.com/index.php/Email-Marketing/Measuring-Engagement-Go-Beyond-Email-Opens-and-Clicks.html

Register for Webinar:
https://event.on24.com/eventRegistration/prereg/register.jsp?clientid=1530&eventid=176628&sessionid=1&key=EF1E5D01C7674D701EB894AA5EB3D323&partnerref=lyrispromo6

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Eye On ROI:
Email, Social and Mobile - An Opportunity to Maximize your Message
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By Erick Mott

Read it here:
http://lyrishq.lyris.com/index.php/Integrated-Marketing/Email-Social-and-Mobile-An-Opportunity-to-Maximize-your-Message.html

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Search Marketing:
Three Things Marketers Must Know about the Twitter/Google Deal
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By Lori Gariepy

Most online marketers have already heard the recent news about Google indexing "tweets" in its search results. If you're a Twitter novice like me, you may be wondering what it means for your business, your marketing efforts and the way you handle social media. Thankfully, there is plenty of online discussion among marketers, social media mavens and others who are weighing in on what this Twitter/Google deal really means. How will this recent announcement have an impact on your job and your work? Find out.

Read it here:
http://lyrishq.lyris.com/index.php/SEO/SEM/Three-Things-Marketers-Must-Know-about-the-Twitter-Google-Deal.html

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Ask Lyris:
What is CAN-SPAM and how does it apply to email marketers?
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By David Fowler

Answer: The CAN-SPAM Act of 2003 is the federal law governed by the Federal Trade Commission (FTC) that "establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them."