Inside Lyris HQ - Mobile Version

Inside Lyris HQ
October 2008 Newsletter

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Integrated Marketing:
Own Your Marketing Results,
Not Your Silo
=================
Your company's last
marketing campaign had
everything going for it. All
the elements were in place,
yet too many visitors bailed
from the landing page after a
few seconds, and the
conversion rate was only 1
percent.

What went wrong? It's hard
to say, but surely it wasn't
your fault; you're really good
at your job and everyone
knows it.

Read it here:
http://www.lyrishq.com/content/view/439/96/

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Email Marketing:
10 Quick Fixes to Optimize
Holiday E-Marketing
=================
It's that time of year again –
time to kick your holiday
email campaigns into
overdrive. Before you get
hip-deep into execution, we
thought we'd remind you of
simple ways to improve your
results. This article was
originally published last year,
but its points still bear
repeating.

Read it here:
http://www.lyrishq.com/content/view/44/96/

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Web Analytics:
How Much Are You Losing
to Click Fraud?
=================
Click fraud isn't like getting
robbed for a huge sum of
money. It's more like having
your pocket change stolen,
day after day after day. Even
though you don't notice the
theft, be aware, it does add
up.

Read it here:
http://www.lyrishq.com/content/view/441/96/

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Ask Lyris:
Do Hyphens in Web Copy
Impact SEO Results?
=================
Question: Our
communications manager
insists on hyphenating some
of our most important
keywords, but I'm afraid that
this negatively impacts
organic search results. If
someone Googles "plus size
clothing," but our site reads
"plus-size clothing," are we
less likely to show up?

Read it here:
http://www.lyrishq.com/content/view/440/97/

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Guru's Guide to Email
Marketing Success
=================
Achieving optimal results
from your email-marketing
programs requires
experience, planning and
advanced technology. That’s
why we created this handy,
personal reference guide for
advice on all things email.

Download free guide:
http://www.lyris.com/lunar/503-a.aspx?source=ilhq

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=================
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Lyris, Inc.
6401 Hollis Street
Suite 125
Emeryville, CA 94608

Tel: 888-GO-LYRIS
(888-465-9747)