Welcoming recipients to your mailing list isn't just polite - it's potentially lucrative. And there's no time like the welcome program to gather important demographic and preference information from your visitors. But what information should you capture, when is the right time to ask for it, and what do you do with it once you have it?
Read it here:
http://www.lyrishq.com/Email-Marketing/Email-List-Segmentation-Starts-with-Welcome.html
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Attend Webinar:
10 Trends That Will Make or Break Your Email Marketing ROI in 2010
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Leverage the latest trends in email marketing - engagement, analytics, automation, as well as social, mobile and search - to jump-start your revenue for 2010.
Date: Thursday, November 12, 2009
Time: 2 pm ET/11 am PT
Duration: 1 hour
Register for Webinar:
http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=newsletter
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Eye On ROI:
For Best Results, Integrate Your Email & CRM Databases
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By Lindsay Kloepping
What's the one thing you can do this year that will have the biggest impact on both your sales and marketing teams? The answer is simple: stop working in a silo and start integrating your sales and marketing resources. By synchronizing your email marketing data with your customer relationship management system, you'll be improving communication, customer relations and company efficiency.
Read it here:
http://www.lyrishq.com/Integrated-Marketing/For-Best-Results-Integrate-Your-Email-Marketing-CRM-Databases.html
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Search Marketing:
Five Methods to Expand Your Keyword Footprint
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By Dane Christensen
It's generally agreed that long-tail keywords produce higher quality traffic at a lower cost. While it's a great theory, by its very nature long-tail keyword traffic is scattered across a vast landscape of countless possibilities. So the question is how do you generate the extensive list of long-tail keywords and phrases needed to build a significant amount of quality traffic?
Read it here:
http://www.lyrishq.com/SEO/SEM/Five-Methods-to-Expand-Your-Keyword-Footprint.html
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Ask Lyris:
How do I monitor and improve my company's online reputation?
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By David Fowler
Answer: Online reputation is one's personal, professional, business or industry reputation as represented by the content across all types of online media. You can monitor this by using any number of available online reputation management tools - easily found by doing a simple search for "online reputation" on the Web...
Read it here:
http://www.lyrishq.com/Email-Marketing-FAQ/How-to-Monitor-and-Improve-Your-Online-Reputation.html
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About Lyris HQ
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Lyris HQ combines email marketing, deliverability tools, content creation, Web analytics, search marketing and mobile marketing into one integrated, hosted solution.
Request Demo:
http://www.lyris.com/lunar/lyrishq-demo.aspx?source=RequestDemo
Take Product Tour:
http://www.lyris.com/media/swf/lhqtour/?source=ilhq
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Lyris Web 2.0
Connect and Converse With Lyris
=================
Twitter: http://www.twitter.com/lyris
Facebook: http://www.facebook.com/pages/Lyris-Inc/55773815258?ref=mf
LinkedIn: http://www.linkedin.com/e/gis/1547537
YouTube: http://www.youtube.com/user/LyrisHQ
Lyris HQ Blog: http://www.lyrishq.com
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Email Admin Center
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