Inside Lyris HQ
September 2008 Newsletter

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Email Marketing:
25 Tips to Tune Up
Your Email
=================
In a recent Optimization article,
we challenged you to think
differently about the way you
run your email program,
whether to correct some
problems, or find a better way to
connect with and get great
returns from your subscribers.

You don't need to launch a
major overhaul, either.

Read it here:
http://www.lyrishq.com/content/view/410/96/

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Integrated Marketing:
Why Integrated
Marketing Is Not as
Scary as it Seems
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There are many projects we
think we should take on, but
don't because they seem too
daunting: cleaning out the
garage, losing fifteen pounds or
taking an integrated-marketing
approach.

Read it here:
http://www.lyrishq.com/content/view/423/96/

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Web Analytics:
Segment Yourself Free -
Let Go of a Stale
Reporting Mindset
=================
Using Web analytics just to
churn out reports for
management is like driving a
Porsche in bumper-to-bumper
traffic. You're not putting the
pedal to the metal and using it
for all it's worth.

Read it here:
http://www.lyrishq.com/content/view/424/96/

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Ask Lyris:
Yahoo! Speaks on Spam
Complaints and Blocks
=================
Recently, two of Yahoo!'s email
experts pulled back the curtain a
little on how the email giant
handles spam. Ryan Knight,
Yahoo! Mail community
manager, and Mark Risher, anti-
abuse product manager (aka
anti-spam czar), answered
questions from both individual
users and bulk senders in a
Yahoo! Mail Workshop session.

Read it here:
http://www.lyrishq.com/content/view/409/97/

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Email Admin Center
=================
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