Read on to learn why
it's not always wise
to blindly follow
conventional wisdom.

Stefan Pollard
Editor

=================
Optimization:
Four Common
Assumptions
Masquerading as
Best Practices
=================
"Your mileage may
vary."

You hear that
qualifier whenever
carmakers boast about
their high-mileage
cars. It also applies
to the advice you hear
from all the email
experts (me included)
who publish articles,
newsletters, white
papers and slide
shows, and give
presentations and
workshops.

Read it here:
http://www.lyrishq.com/content/view/383/96/

=================
Delivery Trends:
Five Tips for Building
Better Segments
=================
In order to create
relevant messages that
your subscribers will
welcome and act on,
you must be able to
create highly targeted
segments from your
house list.

Read it here:
http://www.clickz.com/showPage.html?page=3627972

=================
Stat Watch:
Top Emailers Don't
Lead on Best Practices
=================
If you're looking to
top brands for email
leadership and
exemplification of
best practices, you
might be out of luck.

Read it here:
http://www.returnpath.net/blog/2008/06/research-study-creating-great.php

=================
Ask Lyris:
Am I guilty of
"harvesting" email
addresses?
=================
Question: As a
business owner, am I
allowed to visit Web
sites of my prospects,
one at a time, find
their email addresses,
and then email them
each a relevant email
message (even though
they never gave me
express permission to
contact them)?

Read it here:
http://www.lyrishq.com/content/view/388/97/

=================
Email Admin Center
=================
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