Read on to learn how
advanced creative planning
can pay off in better
performance of your email
program.

Stefan Pollard
Editor

=================
Optimization
Creative Briefs:
Your Map to
Message Success
=================
Is a silent battle brewing in
your email creative?

If you don't write a clear,
concise brief that states the
email message's goal to be
conveyed through the
creative design, the
individual elements - subject
line, headline, images, copy
and layout - can end up
fighting each other for the
reader's attention.

Read it here:
http://www.lyrishq.com/content/view/294/38/

=================
Delivery Trends:
Emailers Flunk the
Unsubscribe Test
=================
A Lyris survey found
recently that almost half of
marketers never test their
unsubscribe function once
they set it up. One in four
tests it only after getting a
complaint that it doesn't
work.

Read it here:
http://www.clickz.com/showPage.html?page=3627912

=================
Stat Watch:
Marketers Miss the Tag on
Images
=================
Image suppression is a fact of
life for email marketers
today, but a third to a half of
retail emailers fail to change
their designs to deal with the
challenge, according to an
Email Experience Council
study that examined email
sent by 104 top ecommerce
marketers and that surveyed
472 marketing executives.

Read it here:
http://www.retailemailblog.com/2008/06/retail-email-rendering-benchmark-study_05.html

=================
Ask Lyris:
How to Design for
Blocked Images
=================
Question: What's the best
way to design an email
message to allow for image
blocking, but still end up with
an attractive message that
doesn't look amateurish or
spammy?

Read it here:
http://www.lyrishq.com/content/view/295/85/

=================
Email Admin Center
=================
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